CNN wins in social networks

CNN wins in social media on the basis of data from the first sector report on social media this time has used the TV media industry .

CNN has won our company Engaged Social Media Company certificate , showing that many metrics exceeds the competition.

But ... If RTVE has a 91% engagement on Twitter than CNN , why the U.S. network wins? Why CNN has an influential typology of community? On Facebook , yes , CNN is positioned as the leading TV channel and number of fans with the highest engagement . Find out why in the keys described below.

Yes, you 'll have to read the full report to see why all these results , the metrics used , the indicators used , the quality assessment and the conclusions of each section and overall . And with this infographic you can get a general idea of the outcome of the audit report conducted with SocialWin method.

Some of the keys are:

CNN takes note in engagement on Facebook , leading the audited 56% sector. The Sixth ranks second with 37% of Facebook engagement , Canal + and stays in 3rd place with 26% of the engagement .

As for activity on Facebook CNN is positioned as the leading TV network active fans on Facebook , with a total of 178,711 active fans. Antena 3 and Telecinco are positioned in 2nd and 3rd position respectively with 29,586 and 11,705 respectively active fans. MTV Spain, even with the third largest community in size , assets fans are relatively low , with less than 10 thousand , being in 4th place.

On Twitter, RTVE and CNN have almost the same interactions , however difference , ranking 1st and 2nd position respectively. Telecinco is positioned in 3rd place with 6,319 interactions on Twitter. Closely followed the sixth , in 4th position with 6,126 , 4,070 and TV3 , standing in 5th position .

As the middle- TV, noting that the total audience of the TV channels on the social networks Facebook and Twitter is considerably large with a total of 12,709,941 million fans and followers. Regional TV channels generate more audience with 8,469,763 million Twitter followers , more than double that of Facebook with 4,240,178 fans. Facebook and Twitter generate nearly the same engagement , a curious fact considering that Twitter is considered the microblogging platform to disseminate news .

It is the combination of separate analysis and set of qualitative and quantitative indicators which explains that CNN has been positioned in the first sector social Spanish media report as the first. But if you look at the report , we see that all companies have identified points where improved or maintained in order to maintain the ranking .