This week we analyze the sector of the Media in Spain in order to understand that their presence in the two main social media platforms: Facebook and Twitter. In particular we analyze the audience on Facebook by measuring the total number of fans in the audience and analyze Twitter by measuring the total number of followers .
The media analyzed were: ABC, EFE, Diario Público, El Mundo, El País, El Periódico , Europa Press, Expansión, La Gaceta, La Razón, La Vanguardia, 20 Minutos. While the pages have been analyzed at the local level in Spain.
From the analysis it has emerged that the media with the largest audience in social networks is El País, with over 261,000 fans on Facebook and 2.7 million followers on Twitter, a total of 3,050,397 followers and share more than 41 % of the sector audience. So we can say that in terms of audience the newspaper El País is positioned as overall winner, at least in terms of followers.
The second and third place, respectively, this has been conquered by El Mundo and Diario Público, with respectively a total of 1.3 million and 725,000 followers recorded adding Facebook and Twitter.
The newspaper La Razon, La Gaceta and El Periódico have been weaker, with market shares of between 1.4 % and 2 % of the total audience.
Entering the details of the platforms, we have observed at the level of Facebook wins Diario Público, followed by El País and El Mundo, with market shares of 5 % , respectively, 3.5 and 1.8 % share. While the level of the Twitter platform has established itself as El País winner , accounting for over 37% of the audience in social networks. Conquering value between 2 and 7 times higher compared to its direct rivals and demonstrating the full potential of this incredible platform.
Analyzing the audience from a sectoral point of view, we have posted a total of 7,472,744 followers, which undoubtedly represent a large and quite higher compared to the average value of the other sectors. Well positioned, with industry media, TV and radio stations, as one of the most intensely followed by social networks.
Analyzing the use of platforms in the industry, we have identified as most followers in Twitter concentrated , holding a share of 84 % , with more than 6.3 million followers , Facebook against holding a 16% total of 1.1 million fans. Proving without a doubt that Twitter is the platform of this sector and that the Facebook is a horizon to explore.
Finally, as always before the end of the study remind you that the environmental analysis of social networks is a complex discipline that involves the use of different metrics for timely understanding and the analysis proposed in this section represent a departure point with respect to a KPI ( Key Point Indicator) in particular, such as the Engagement, Audience, Growth and Interaction.
As the choice of the sample, which includes only the best players that have featured on these KPI 's.
So if you are interested in understanding the position of a brand in a more comprehensive way, we invite you to delve further, also measuring other KPI's and expanding the list of competitors.
Free Facebook Engagement Report
www.socialwinapp.com
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