One of the
secrets of success in social media is to get users engaged with the brand or
what is the same, generate engagement.
A recent study conducted by Market Probe
International has found that engagement generated in the social network Twitter between a brand and its
followers positively influences the buying decision.
According
to the study, 72% of medium enterprises followers on Twitter is more inclined
to buy a product after interacting with the brand and 85 % feel more connected
after following. These data place revealing the microblogging social network as
one of the best platforms to promote customer loyalty.
To reach
this stage of engagement on Twitter, the brand must work and provide fresh,
quality content to keep the interest of your followers every day. And is that
61 % of respondents in the study said that only interact with brands if they
are called to do. For this reason, the Call to action deployed must meet the
criteria of novelty and attraction to be effective. Only companies that are
committed to creativity, offering information appropriate to your target
industry and get promote your products attractively are what give the magic
formula of engagement, according to the study.
Finally, it
is advisable to strengthen content strategy with advertising campaigns, either
through social or promoted tweets. 34% of respondents confessed to having
interacted with one of these brands after seeing some of these options in your
advertising and 32% visited the company after meeting one of its promoted
tweets in the network.
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