Activity insight in Social Media, what is it and how to measure it?

Like every week we analyze the key metrics and essential task of monitoring and analysis of social networks with the aim of clarifying unequivocal that often surround such metrics. To that end, today we delve into a key indicator in assessing the actual condition of a community : the activity.

On its merits, the activity is a metric that estimates the total number of people who have interacted proactively with a community or its contents in a period of time. Unlike the audience, which provides potential fans that can achieve the value, activity reports the actual value of speaking users of a community or brand on social networks.

Depending on the social platform to analyze the activity shall refer to persons, mention or reproductions . In the case of Facebook, the quantitative indicator that reports on the relationship between users of a community with content is "people talking about" or what is the same, the number of people who have done something with our content or members of our community. On Twitter, the activity is in the form of interactions, which we will count by adding the number of mentions, favorites and retweets, and provide an approximate value of the real movement of our online community microbloging. Finally, Youtube activity refers to the total number of views or views of our channel.

From monitoring the activity of the different social networking will be possible to assess and classify the state of a community: dynamic or passive. If users interact with other users or content provided will be determined by active community. If, however , users remain indifferent to the impact launched the brand, we face a passive community. It is at this stage that it is essential to analyze the content and strategies, redirect, if users do not respond positively .

This quantitative classification has a direct impact on user involvement with the brand. I mean, the way users relate to the content will determine your level of involvement and, at a later stage, will assess the level of engagement of a community.

Free Facebook Engagement Report
www.socialwinapp.com