This week we look at the field of Online Outlets in Spain in order to understand what their presence in the two main social media platforms: Facebook and Twitter. In particular we analyze the audience on Facebook by measuring the total number of fans in the audience and analyze Twitter by measuring the total number of followers.
The brands tested were: Atrapalo , BuyVip Amazon Dreivip , eDreams , Grupalia , Groupon , Last Minute , Let's Bonus, Planeo, Privalia, Rumbo, Viajar.com . While the pages have been analyzed at the local level in Spain.
From the analysis it has emerged that the outlet with the largest audience in social networks is Privalia with over 744,000 fans on Facebook and 13,000 followers on Twitter, 758,000 total followers. So we can say that for now the club Privalia beats online Spanish level in terms of audience.
The second and third place, respectively, this has been conquered by outlets: BuyVip and Atrapalo, a total of 634,000 and 299,000 followers. Viajar.com, Lastminute and DreiVip chains have been weaker, with market shares of 0.1 % and 1.7 % of the total audience.
Entering the details of the platforms, we have observed at the level of Facebook wins Privalia, followed by BuyVip and Atrapalo, with market shares of respectively 30 %, 25 % and 10 hearing. While the level of the Twitter platform, Atrapalo has established itself as winner, with more than 44,000 followers. Conquering value two to three times higher compared to its direct rivals and demonstrating the potential of this platform in the field of online outlets.
Analyzing the audience from a sectoral point of view, we have posted a total of 2,484,427 followers.
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