Twitter engagement positively influences followers branded

One of the secrets of success in social media is to get users engaged with the brand or what is the same, generate engagement. A recent study conducted by Market Probe International has found that engagement generated in the social network Twitter between a brand and its followers positively influences the buying decision.

According to the study, 72% of medium enterprises followers on Twitter is more inclined to buy a product after interacting with the brand and 85 % feel more connected after following. These data place revealing the microblogging social network as one of the best platforms to promote customer loyalty.

To reach this stage of engagement on Twitter, the brand must work and provide fresh, quality content to keep the interest of your followers every day. And is that 61 % of respondents in the study said that only interact with brands if they are called to do. For this reason, the Call to action deployed must meet the criteria of novelty and attraction to be effective. Only companies that are committed to creativity, offering information appropriate to your target industry and get promote your products attractively are what give the magic formula of engagement, according to the study.

Finally, it is advisable to strengthen content strategy with advertising campaigns, either through social or promoted tweets. 34% of respondents confessed to having interacted with one of these brands after seeing some of these options in your advertising and 32% visited the company after meeting one of its promoted tweets in the network.

Get your Facebook Engagement Report

www.socialwinapp.com

Mobile Operators Industry: Social Media Audience Analysis on Facebook and Twitter

This week, we examine the mobile operators industry in Spain. The main goal is to understand their presence on the two main social media platforms, Facebook and Twitter. We examined their Facebook audience by measuring the total amount of fans and we examined the Twitter audience by measuring the total amount of followers.

he analized brands are: Amena, Jazztel, Más Móvil, Movistar, Ono,  Simyo, The Phone House, Vodafone y Yoigo. We considered their local Spanish pages and profiles for the analysis.

The study revealed that the mobile brand with higher audience on social networks is Vodafone, with more than 288K fans on Facebook and 55K followers on Twitter, which sums up a total amount of 343.766 followers. These numbers tell us that, in terms of audience, Vodafone is positioned as a national leader.

Movistar and Orange have conquered the second and third positions, with respectively 308K and 194K followers considering both Facebook and Twitter.

Amena, Simyo and Mas Móvil are the weakest brands, with audience shares of 2% and 3% of the total audience.

If we examine the detail of each social network, we observe different winners on Facebook and Twitter. On Facebook, Vodafone is confirmed as leader, while Movistar does best on Twitter with total amount of 98K followers, comparing to Vodafone’s 55K.

If we examine the audience of the whole industry, we count a total amount of 1.335.874 followers, which is not a low value. However, comparing it to other industries, like the press industry, with more than 12M followers, there’s still a strong growth potential.

Por último analizando el uso de las plataformas en el sector, hemos detectado como la mayoría de los seguidores se concentra en Facebook, que detiene una cuota del  79% contra el Twitter que detiene un 21%.

If we compare social network usage, most followers are concentrated on Facebook, with an audience share of 19%, while Twitter accounts have an audience share of 21%.

Get your Free Facebook Engagement Report

www.socialwinapp.com

Social Media Engagement, what it is and how it is calculated?

Monitoring of social networking in a business involves a careful selection of metrics and KPI's with which to measure the success or failure of growth strategies and loyalty. An error in the many social media strategist typically fall is inexperienced in choosing metrics for relevance within the social media establishment, aside from their real value. It is almost forced to flee task called "vanity metrics" and focus on the indicators that will provide real value to your business .

It is in this continuous search to seize the key metric that provides reliable information about the online strategic actions, where the engagement clearly stands out above any KPI. Although most professionals and companies in the online universe strongly argue that the future of social networking goes through this indicator, there are still many unknowns about its essence and its calculation formula.

The engagement is, by definition, one of the main KPI´s in social media and provides information on the degree of loyalty or commitment of followers of a brand page. It is expressed as a percentage and reflects the degree of success of strategies and content management modes of the channel.

Its calculation is obtained related global interaction recorded on a canal to the size of the community for a period of monitoring. It is for this reason that the interaction of users with the brand plays a key role in developing the engagement and refers to the active fans on Facebook (comments, shared links, likes) and mentions on Twitter. Therefore often small communities but which have a high proportion of active fans are the best values ​​reaching engagement.

Another important factor analysis to distinguish between an efficient community and poor is the existing gap between audience and engagement. When these two factors are aligned at the same height, implies that the community is developing a balanced and efficient manner, while a gap between the two indicates a level of inefficiency which is proportional to the size of the gap.

It is important to note that the engagement, unlike other indicators, undergoes drastic variations in time. Maintaining a high level of brand loyalty with users requires constant work and persistent content .

Free Engagement Report
www.socialwinapp.com

The Best Museums in social media

SocialWin has created the first report of social networks in the museums sector that has been done in analyzing Spain's presence in social media and conducted by the Museums greater engagement results. In the "Social Networks 2013 Report: Industry Museums" have been selected the 12 museums more engagement and are more engaged with social networks today .

The museum sector has been one of those who has joined the social networking revolution of recent form, therefore we found very interesting to perform the first quantitative analytical report to understand what role social networks are having on museums, while developing a strategic map to find out which museums are leveraging social platforms , and what greater engagement , audience or create interaction . Furthermore, this report also provides interesting data at the total audience of industry average audience of users and social platform.

The 12 have been selected museums: Prado Museum, Reina Sofia Museum, Thyssen Museum (Madrid ), Picasso Museum (Barcelona), MNAC, MACBA, Guggenheim Museum, MuVIM , MUSAC, Museo Patio Herreriano, Gala -Salvador Dalí Foundation and Museum Romanticism.

We analyzed the quantitative results of the museums on Facebook and Twitter for 3 months. Although the full audit report includes other networks and analysis indicators, these have been selected as the most influential at this time.

Museum of Romanticism, and MNAC Foundation Gala - Salvador Dalí gain in Engagement on Facebook

A level of engagement (loyalty) on Facebook, see how the Museum of Romanticism obtained 1st position with 31% , even with a relatively small community their fans are very active. This shows that the strategies they are using to retain their fans are still very effective, and they are generating more than other museums engagement with many more followers . MNAC is in 2nd place with 26% becoming the best of Barcelona in this category, followed by Gala- Salvador Dalí Foundation 25%.

Prado Museum, Reina Sofia Museum and Guggenheim Museum : the best in Facebook Audience

As for Audience in Facebook we can see that the Prado is positioned in 1st place with a total of 278.964 fans followed the Reina Sofia Museum with 176.601 fans, and 3rd place is Guggenheim Museum with 135.731 fans.

On Twitter we see that museums that generate greater engagement while having prime coincide, although they vary in position . Museo del Prado is positioned in 1st position in terms of audience, with 190.872 fans, followed by the Reina Sofia Museum with 70.724 fans and in 3rd place is the Thyssen Museum with 56.575 fans.

A level of engagement on Twitter, Museo Reina Sofía is in 1st place with 91% , followed by Thyssen to 76 % , and 3rd place Museo del Prado is 38% . Interestingly, these three museums are positioning themselves well , both in terms of audiences and engagement and in this sense have distanced from other museums.

What is the full Audience Museum in social networks ?





From a macro view of the industry, we can see that the total audience share in% of Facebook is far superior to that of Twitter, a total of 63% versus 37% . Still, we can see how Twitter has increased engagement, a total of 31% compared with 16% that shows Facebook. We can therefore conclude by saying that although Facebook is the one with highest% of hearing, almost twice that of Twitter , is not engaging with  his fans as does the microblogging platform . The total audience in social networks of museums is 1,249,891 fans/ followers.

Free Engagement Report!
www.socialwinapp.com