Twitter engagement positively influences followers branded

One of the secrets of success in social media is to get users engaged with the brand or what is the same, generate engagement. A recent study conducted by Market Probe International has found that engagement generated in the social network Twitter between a brand and its followers positively influences the buying decision.

According to the study, 72% of medium enterprises followers on Twitter is more inclined to buy a product after interacting with the brand and 85 % feel more connected after following. These data place revealing the microblogging social network as one of the best platforms to promote customer loyalty.

To reach this stage of engagement on Twitter, the brand must work and provide fresh, quality content to keep the interest of your followers every day. And is that 61 % of respondents in the study said that only interact with brands if they are called to do. For this reason, the Call to action deployed must meet the criteria of novelty and attraction to be effective. Only companies that are committed to creativity, offering information appropriate to your target industry and get promote your products attractively are what give the magic formula of engagement, according to the study.

Finally, it is advisable to strengthen content strategy with advertising campaigns, either through social or promoted tweets. 34% of respondents confessed to having interacted with one of these brands after seeing some of these options in your advertising and 32% visited the company after meeting one of its promoted tweets in the network.

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Mobile Operators Industry: Social Media Audience Analysis on Facebook and Twitter

This week, we examine the mobile operators industry in Spain. The main goal is to understand their presence on the two main social media platforms, Facebook and Twitter. We examined their Facebook audience by measuring the total amount of fans and we examined the Twitter audience by measuring the total amount of followers.

he analized brands are: Amena, Jazztel, Más Móvil, Movistar, Ono,  Simyo, The Phone House, Vodafone y Yoigo. We considered their local Spanish pages and profiles for the analysis.

The study revealed that the mobile brand with higher audience on social networks is Vodafone, with more than 288K fans on Facebook and 55K followers on Twitter, which sums up a total amount of 343.766 followers. These numbers tell us that, in terms of audience, Vodafone is positioned as a national leader.

Movistar and Orange have conquered the second and third positions, with respectively 308K and 194K followers considering both Facebook and Twitter.

Amena, Simyo and Mas Móvil are the weakest brands, with audience shares of 2% and 3% of the total audience.

If we examine the detail of each social network, we observe different winners on Facebook and Twitter. On Facebook, Vodafone is confirmed as leader, while Movistar does best on Twitter with total amount of 98K followers, comparing to Vodafone’s 55K.

If we examine the audience of the whole industry, we count a total amount of 1.335.874 followers, which is not a low value. However, comparing it to other industries, like the press industry, with more than 12M followers, there’s still a strong growth potential.

Por último analizando el uso de las plataformas en el sector, hemos detectado como la mayoría de los seguidores se concentra en Facebook, que detiene una cuota del  79% contra el Twitter que detiene un 21%.

If we compare social network usage, most followers are concentrated on Facebook, with an audience share of 19%, while Twitter accounts have an audience share of 21%.

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